试论广西旅游市场促销策略的新选择

On the New Choice of Promotion Strategy in Guangxi Tourist Market

“后非典”时代和中国改革发展的新特点需要我们对广西旅游市场的促销策略做出新的明智选择。一方面 ,政府在旅游促销中要扮演好有利于企业发展的重要角色 ;另一方面 ,我们要用可持续发展理论指导旅游促销。本文针对广西旅游市场的实际 ,联系中国改革发展的新趋势 ,联系世界旅游市场发展的新情况和旅游者旅游心理的新变化 ,运用经济学、经济法学、旅游经济学的有关原理 ,分析、探讨了眼下拓展广西旅游市场的促销策略问题。

Post-SARS era and the new characteristics of China’s reform and development call for a new and wise choice of promotion strategy in Guangxi tourist market. On the one hand, the government should play an important role that is conductive to the development of enterprises during tourist promotion and on the other hand we must guide tourist promotion with the theory of sustainable development. The paper, in the light of the practical situation in Guangxi tourist market, the new trend of China’s reform and development, the updates of world tourist market as well as the new changes of the tourists’ psychology,discusses the promotion strategy of expanding Guangxi tourist market with the relevant principles of economics, economic states and tourism economics.