信息技术对价格信息不对称的影响研究

The Impact of Information Technology on the Price Information Asymmetry in the Product Markets

信息技术降低了企业和客户获取信息的成本,从而对价格信息不对称产生影响。本文从客户搜索产品价格信息的角度,分别对四种市场进行分析,得出了在短期市场中,考虑IT影响时信息不对称降低、客户获得较低价格的结论;长期市场中,考虑IT影响时,信息不对称消失、市场演变为完全竞争市场的结论。最后,给出企业制定价格策略的建议。

Information technology has significantly reduced the costs of information dissemination and acquisition and influenced the information asymmetry. In the paper, we use the method of contrastive analysis to explore the four Produce markets. Through the analysis and compare of the four markets, we draw two conclusions. One is that the asymmetry information decreased and the consumers got lower prices in short term market. The other is that the asymmetry information disappeared and the market changed into a competitive market in the long run market. Accordingly we give the making price policies.