摘要
本文在分析当代消费者所面临的消费环境发生了一系列重大变化的基础上 ,阐述了现代消费者需求的六大发展趋势 ,即高档化趋势、感性化趋势、绿色化趋势、统一化趋势、共创型趋势和一站式消费趋势。
This essay analyses a series of significant changes taken place in the consumption environment the modern consumers have envisaged .It was on this basis that the essay has concluded six major developing tendencies that the modern consumer demand involved, such as top grade tendency, perceptual tendency, natural-pursuit tendency, harmonious tendency, co-creative style and package consuming tendencies.
