房地产企业适应市场竞争的核心能力探析

Analysis about the Core Ability for Real Estate Enterprises to Adapt to the Market Competition

形成现代房地产企业核心竞争力的因素有人才、品牌、土地等 ,但其制胜点是适应市场竞争的核心能力。文章从科学的资本运作能力、消费群体个性化需求的准确把握能力、快速适应市场变化的能力、策划与现代营销的运用能力等几个方面对这一问题进行了探索。

The elements of forming core competitiveness in modern real estate are talent,brand,land and so on.To get the upper hand is the core ability in the maket competition.The article probes into the problem from the ability of scientifically running capital,meeting customer' s personal needs,quickly adapting to market change,planing and modern sales.