高校体育经济形势的分析与对策

Analysis and Countermeasures about the Advantages and Disadvantages of College Sports Facing Market Economy

针对高校体育经济困难的现状 ,结合本校和部分学校已经出现以品牌冠名的实际情况 ,指出高校体育经济开发工作势在必行 ,认为走向市场的高校体育经济开发优劣势并存 。

In the view of financial difficulties of college's physical education,the author of the article points out that the developmets of college's physical economy are imperative.Consideing that the advantages and the disadvantages of college economic development are connected with each other, the author puts forward that college's phycical economy should be developed through three steps.