摘要
在分析国内外旅游业现状的基础上,指出体育旅游是旅游业的发展趋势;论述了体育旅游的内涵、功能与类型;并提出了发展我国体育旅游的对策,包括借北京2008年奥运契机、加大体育结构调整、重新定位旅游资源、加强相关部门协调和加大旅游营销力度。
Based on the analysis of current status of the tourism industry in China, it is pointed out that the sports tourism will be the development trend in tourism industry. The connotation, function and type of sports tourism are discussed. Strategies to develop sports tourism are presented. For 2008 Beijng Olympic Game, We should seize this opportunity to enhance tourism structure adjustment, relocate tourism resources, and strengthen the coordination among related departments and tourism marketing effort.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2004年第2期127-129,134,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
国家教育部世界银行贷款资助项目(1282A01042).
关键词
旅游业
体育旅游
对策
tourism industry
sports tourism
tourism strategies
