关于中国展会品牌建立的问题思考

Considering Over Establishment of China's Conference & Exhibition Brand

加入世贸组织后中国会展业发展速度进一步加快,如何建立中国的品牌展会问题显得越来越重要。对会展的国际惯例、建立我国品牌展会的要素、途径和基本策略方面作了探讨。

There has been a great progress in China's Conference & Exhibition since it took part in WTO.It becomes more and more important that how to construct China's Conference & Exhibition brand. This thesis makes some discussion about the international convention in the Conference & Exhibition and elements,ways,basic strategies in establishing brand of China's Conference & Exhibition.