也是一种想象——知识经济时代的艺术投资和“宽视现象”

Another Kind of Imagination: Artistic Investment and “SBTV Phenomenon” in the Age of Intellectual Economy

随着中国经济的发展 ,一些企业开始介入艺术投资 ,且新型文化企业的艺术投资模式优于传统的画廊模式 :首先 ,它不仅向下游即销售的方向做工作 ,而且努力向上游即原创的方向介入。这才是营销。其次 ,它不仅在文化产业内部具有拉动作用 ,而且对传统制造业也具有拉动作用。更重要的在于 ,此时企业艺术投资的能力就表现为想象力 ,因为它最终与消费者的需求、与生活的意义相关。这不仅需要去算 ,而且需要去思。

With the rapid development of Chinese economy, there arise some new types of cultural enterprises commencing to invest in art, and their mode of investment is superior to the conventional art gallery. Firstly, it points not merely to the promotion of sales, but also to the original creation. This is real marketing. Secondly, it performs not only as a pulling force within the cultural industry, but also as a stimulating impetus to the traditional manufacturers. And above all, the capacity of enterprise investment in art reveals itself as a form of imagination, for it eventually secures a connection with both the consumers and the meaning of life. All this requires the ability not only to calculate but also to think.