营销理念在图书馆管理中的应用

Applying the marketing theory to the library management

图书馆与企业有许多相似之处,市场营销理论在企业得到广泛应用,将营销理念应用到图书馆管理中,能改进图书馆管理。

The library has many resemble part with the enterprise, the marketing theory gets extensive use in enterprises applying the marketing theory to the library management, it can improve the library management.