江苏沿江本土企业核心竞争力发展的对策建议

Opinions on Raising Competitive Capability of Jiangsu Provincial Local Enterprises in the Areas Along the Yangtze River

江苏沿江装备制造业的经济总量虽然已多年名列全国首位,但综合的经济效益指标一直处于二流水平;机械行业企业投入不足,一些产品的市场竞争力呈下滑趋势;江苏沿江医药制造业在全国医药行业经济效益的增长名列前茅;沿江化学工业、纺织工业在支柱产业中的贡献依然很大;由于沿江企业广告投放及市场开拓不足,品牌老化现象开始出现,大部分名牌的市场占有率有下降趋势。对此,本文提出了对策建议。

Although Jiangsu fits out along the river the economic all-up weight of manufacturing industry many years lists the nationwide first place, but the economic results lie in second standard always. The inflexible profession business puts in defect, Glide slope station tendency is strenuously presentd in some the produces marketplace contests. The Jiangsu along the river medicine manufacturing industry is living, and the nationwide medicine profession economic results increase is comeing out top. The contribution that the Chemical industry and textile industry is very great in the industrial business. Since the fact that the business advertisement is put in reclaimation defect in marketplace along the river, The brand is ageing, Best famous brand marketplace the passessing rate possess descent tendency. The original to this was propose the countermove and was proposed.