从传播角度看产品的语意

Reading the Meanings of Products in the Viewpoint of Dissemination

本文主要探讨的是在整个产品阶段,产品作为一种复杂的符号,其内在含义的传达过程;同时综合了符号学、传播学、认知心理学等不同学科知识,意在跨越传统的产品语意学概念,帮助设计师从传播的角度了解设计师与消费者之间的产品意义上的互动关系。

The paper has studied the communication of the product's internal meanings, the product being complex symbolin the whole product stage. The paper tries to integrate symbol science, communication science, cognition psychologyscience etc., The purpose of the paper is to overtop the traditional knowledge of produce semantics ,and help designer realizethe interacting of product meaning between designer and consumer from communication.