摘要
对新闻策划产生的动因、新闻策划定义的界定进行了明晰的阐述,并比较了新闻策划与策划新闻、新闻炒作、宣传策划及媒介公关活动四者的关系,搞清了新闻策划的内涵。同时,分析了目前我国新闻策划的现状和实践应避免、注意的问题。
The reasons and definition for news plotting are givea in this article.A comparison is also given concerning the relationship among make-up news,news exaggeration,news publicity and public relations in the media.Meanwhile,the implications of news plotting is made clear,and the status quo of news plotting in our country is analysed.Finnaly,the problems resulting from news plotting are analysed.
出处
《渤海大学学报（哲学社会科学版）》
2004年第2期120-125,共6页
Journal of Bohai University:Philosophy & Social Science Edition
