摘要
广告图形创意,是通过图形表现广告主题的独创性的意念或新颖的构想。与绘画的构思不同,广告图形创意是以市场为中心、以产品营销为目的的发挥创造性思维的过程。
Originality in ad.graphics means the conveyance of ad.by means graphics.Ad.graphics is dibberent from painting in that the former is centered on market with a purpose marketing and publicity.The implications and methods in ad.graphics is illustrated in this article.
出处
《渤海大学学报（哲学社会科学版）》
2004年第2期126-128,共3页
Journal of Bohai University:Philosophy & Social Science Edition
