电子商务信任机制研究

Research on the Trust Mechanisms for Electronic Commerce

电子商务给国际贸易带来了许多新问题。文章主要讨论电子商务信任的重要性和发展 ,描述了传统商务下的信任机制 ,并且说明在电子商务环境下 ,这些信任机制已不适合 ,在此基础上 ,探讨了新的电子商务信任机制。

Electronic commerce has added many new issues to international trade. This paper is on the importance and development for trust in electronic commerce and also describes the turst mechanisms of traditional business and illustrates the fact that the trust mechanisms cannot fit very well in the electronic commerce environment. Finally,this paper discusses new trust mechanisms for electtonic commerce.