城镇化进程中环境因素对微型汽车销售的影响

Effect of Environmental Factors on Mini-automobile's Sale in Urbanization Process

城镇化作为现代化过程中各种特征的综合反映,表明社会结构、社会关系和经济关系等宏观环境因素发生了深刻的变化,汽车行业的发展与宏观环境变化紧密相关。文章从城镇化进程中环境因素的变化出发,研究城镇化进程对微型汽车销售的影响,通过建立反映城镇化水平的环境指标体系,进行环境自变量与微客、微货、轻客、轻货销量等因变量之间的相关性研究,定量判断各种环境因素的变化对不同车型销售的影响程度。为研究微型汽车消费的基本特征和发展趋势提供重要依据。

As the synthetic reflection of many characteristics' development in modernization process, urbanization indicates that the social structure, social relationship and economic relationship has changed deeply. The development of automobile industry has close relation to these changes of macroscopic environment. Based on the changes of environmental factors in urbanization process, this paper researches into how urbanization process affects the sales of automobile. It founds an indicator system of environment, which reflects the level of urbanization, makes correlate analysis between the environmental independent variables and the sales of different kinds of automobile to quantify the degree of effects. All in all, this paper provides an available basis to the research in basal characters and developmental trend of mini-automobile's consumption.