摘要
服务业的市场化竞争要求企业提供个性化服务,其重要性不言而喻。但多数酒店对个性化服务还存在一些认识和实践上的误区。必须先有一个正确的认识和理解,方能积极有效地探索实现酒店个性化服务的具体途径。
It has been gradually recognized that the market-driven competition in the service industry demands Personal Service.As far as the Personal Service in Hospitality is concerned, there are misconceptions in both cognitive aspect and practice aspectas well. A correct understanding of this concept is the key to materializing Personal Service in Hospitality.
出处
《宁波职业技术学院学报》
2004年第2期31-32,69,共3页
Journal of Ningbo Polytechnic
关键词
服务业
服务理念
酒店个性化
service industry
vision of service
personal service in hospitality
