资产评估主体的心理误差及优化研究

Research on the Psychological Deviation of Subjective & Optimization in Appraisal

资产评估是现代市场经济不可缺少的专业服务类行业,资产评估师基于客观事实和职业规范做出专业判断的过程也是主观见之于客观的认识过程,因此不可避免地会受到评估主体心理因素的影响并使评估结果产生偏差。本文在对评估活动的心理认知系统进行分析的基础上,研究了评估过程中容易出现的知觉偏差、记忆偏差、判断偏差、行为偏差、情绪偏差等五种心理偏差,并提出了相应的优化和防范对策。

Appraisal is a necessary professional service in market economy. Its activity is thepsychological subjective activity in the valuer brain which reflect the informationwithin the objective world, so it must easily be effected by the psychological sub-jective factor and bring the result deviation. The article introduces the structure ofperceive system in appraisal, analyzes the psychological deviation in detail, andputs forward the optimizing solutions.