摘要
媒体的导向对消费者的购买意向有一定的影响。研究家居装饰类期刊中广告所要表达的内容,图片所显示的结果和家居案例的描述可以从一个侧面分析出媒体对家具和家居消费的导向。
Companies are increasingly relying on mass media to communicate with consumers, as means of educating, understanding and finally. controlling the market.Advertising,photos and cases in publications, to some extent. mirror people's real life preferences and thus provide a good way of studying the role of media as a buying guide in today's Chinese home furnishings market.
出处
《家具》
2004年第1期59-63,共5页
Furniture
