企业实施产品标准行为分析

Study on the Enterprise Application the Product Standard Behavior

21世纪的今天,以加入WTO为标志,市场竞争更加激烈,企业为了赢得竞争优势,纷纷把实施产品标准作为竞争的有力武器。企业实施产品标准是一种基本的企业行为。文章探讨了企业实施产品标准行为的过程、特征、企业对行为的意识、行为的主体、行为的激励与约束机制等。特别给出了企业实施产品标准意识测度方法、激励模式和约束机制的内容。

In 21st century, especially, after China accessed to the World Trade Organization (WTO), the market competition is more furious than before. In order to win an advantage of the competition, more and more enterprises come to realize that apply product standard is a powerful tool for market competition. Enterprise apply product standard is a basic enterprise behavior. This paper depicts the behavior process, behavior characteristics, behavior consider, behavior subjects and motivating and controlling mechanize of the enterprise application the product standard behavior, then establishes the evaluating methods of the enterprise application the product standard consciousness and the model and content of the motivating and controlling mechanize.