摘要
银行业与保险业的交叉、合作是其内在规律和外部环境的要求。西方银行保险的发展经历了四个阶段。中西方银行保险比较存在历史文化、监管制度、组织形式、市场营销、技术支持等四点差异。针对此对我国银行保险的发展提出四点建议。
There is an upsurge of Bancassurance in recent years in China, and Bancassurance gradually becomes one of the leading marketing pattern,which can be in line with Individual Insurance and Group Insurance.There are long distance in the development levels between Bancassurance of the West and China. While making a comparative analysis of development course between Western Bancassurance and China's Bancassurance,this paper gives some suggestions to promote the development of Bancassurance in China.
