摘要
企业文化竞争力是决定企业竞争力强弱的重要因素。探讨企业文化竞争力的含义以及评价指标体系,并在分析企业竞争格局的基础上建立模糊综合评价模型,以期为企业明确自己文化竞争力相对于竞争对手的强弱提供有效方法,为企业制定未来的竞争战略提供企业文化建设之决策参考。
Enterprise cultural competitive power is one of the most important factors, which determines enterprise competitive power. The connotation and the evaluation index system of enterprise cultural competitive power are analyzed deeply. Then a comprehensive fuzzy evaluation model based on competition is offered. With this evaluation model, enterprise can be clear about the weakness and strength of its cultural competitive power relative to its rivals, which is helpful for enterprise to make future competitive strategy.
