摘要
当今市场竞争日趋激烈 ,不仅对商品的质量和安全性要求越来越高 ,而且对商品从生产到消费的全过程的环境管理达到一定的标准也提出了相应的要求。通过介绍ISO14000环境管理体系认证的发展和意义 ,论述了开展ISO14000环境管理体系认证工作对我国企业的管理及市场营销产生的影响 。
Nowadays market competition is becoming fiercer day by day,which is not only increasingly demanding with the quality and safety of commodity,but makes corresponding demands on the standard the environmental management of the whole process from proˉduction to consumption can live up to.This paper,by introduction of the development and significance of the authentification of ISO14000system of environmental control,discusses the influence that launching the work of authentification in our country will proˉduce on the management of enterprises and market sales.
出处
《沈阳农业大学学报（社会科学版）》
2004年第1期9-11,共3页
Journal of Shenyang Agricultural University(Social Sciences Edition)
关键词
环境管理体系
企业管理
市场营销
环境保护
绿色产品
system of environmental control
management of enterprises
market sales
protection of environment
green product
