“旅游产品无形性”质疑

Doubt About Invisible Characteristics of Tourism Products

旅游产品是服务占较大比例的产品 ,学术界将“无形性”列为旅游产品第一大特性 ,笔者就此问题提出质疑。本文首先从旅游产品涵义入手 ,分析了“旅游产品无形性”理论的由来 ,然后对学术界认可的两类旅游产品构成理论进行剖析 ,由此得出旅游产品并非无形 ,它是一种以无形为主 ,兼有有形性的特殊产品。最后分析了由“旅游产品无形性”理论指导实践所带来的危害。

Tourism product is the one in which service take a quite big proportion.Scholars often consider invisibility to be first and important characteristic of tourism products.The author put forward different opinion on this point.The conception and the reasons of leading the theory of “invisible characteristic of tourism product” and two kind of constituent theories of tourism product are analyzed.By these analyses,a conclusion is drew that tourism product is not invisible but a combined product which contains many visible factors.several harms caused by the direction of theory of invisible characteristic are listed in the end of the paper.