武汉高校形象的设计与传播研究

Research on designing & communicating the university images in Wuhan

高校形象通常指社会公众对高校整体的评价与印象.本文分析了武汉高校形象设计与传播的发展现状,探讨了其中存在的问题,并提出了完善武汉高校形象设计与传播的几点思考与建议.

University image generally refers to an overall evaluation and impression that people hold on universities. This paper analyzes present situation and existing problems of the design and communication of the university images in Wuhan. Meanwhile ,the author puts forward some suggestions on perfecting the design and communication of the university images.