中国大学生旅游开发的目标、途径及切入点

The Aim, Way and Cut-in of Developing College Student Tourism in China

大学生旅游作为旅游业细分市场的一部分,是以提高旅游服务业的文化内涵与培育旅游认知思想为诉求目标的。中国大学生旅游以四种方式表现出来:服务于课堂的认知旅游、服务于企业的商务旅游、自主择业旅游和以某个专项学习为目标的修学游。旅游经营者可以从建立大学生旅馆、开发大学生旅游专线两个方面启动大学生旅游。

College student tourism as a part of tour market is to heighten the cultural contents in tourism service and foster the idea of educational tourism. Student tour exists in three forms in China: cognizing tour for lesson program, business tour given by enterprises and the job hunting tour.College student tour may be expanded in China by setting up student hotels and weave student tour line.