论中间商的市场功能、资格、战略合作关系

On market function, qualification and strategic cooperation relationship of agencies

中间商在现代营销中扮演着重要的角色,中间商的存在符合经济性原则和专业化分工原则。企业在营销策略安排上应根据企业的实际和产品特征选择中间商,在与中间商的友好合作基础上,实现"共赢"。而这一目标的实现是以企业对中间商的市场功能、利益基础认识为前提条件的。

Agencies play an important role in modern marketing and the existence of agencies accords with economy and specialty. Enterprises choose agencies according to practice and product characteristics and realize double win based on cooperation with agencies.