浅谈陶瓷企业商标与形象识别设计

PRELIMINARY DISCUSSION ON THE TRADE MARK AND CI DESIGN IN CERAMIC ENTERPRISES

通过对企业商标和形象识别设计的历史、构成因素、作用以及流程的回顾 ,分析了我国陶瓷企业领域导入该系统的价值 ,并提出了一些建设性的意见。文章强调在世界经济一体化和中国加入WTO这个众多机遇与挑战交汇的历史时刻 。

The history,constituting elements,function and process of CI and trade mark design is reviewed in this paper,together with the analysis and constructive suggestions about the entry of Chinese ceramic industry in the CIS.It is emphasized that paying attention to the trademark and CI design of ceramic sectors is of great significance to the development and reform of Chinese ceramic industry at the turn of the integrity of world economy and China's entry into WTO.