浅析广告写作语言特色

Characteristics of Language in Advertisement Writing

从人们对广告的逆反心理出发,探讨广告的创意在写作语言方面的体现,包括广告语言语体色彩的运用(词语表现手段、语法手段、修辞手段、语言的音韵美的特点)及广告语言的专属性特点。同时指出应力戒广告写作中的弊端,以达到广告写作内容与形式和谐完美的统一。

The uses of words in advertisement designing are focused on especially when people have developed a strong version to advertisements. It involves the applications of the advertising language such as the selection of words, the uses of grammer, rhetoric and phonology, as well as its exclusive characteristics. Moreover, it offers some sound advice on how to get rid of the drawbacks appearing in advertisement writing so as that your advertisement words can be harmoniously integrated into your advertisement idea.