地方电视开掘地域文化的意义拷问

Inquiry into the Significance of Cultivating Regional Culture in Local Television Program

在全球语境下,地方电视面临境内外电视媒体以及各种媒介传播的重压,对地域文化的开掘、张扬成了地方电视自救的重要手段。地域文化有其存在的独特意义与表征,找到地域文化与现代化之间的契合点,并承载这一本土资源,是地方电视之特色经营。

In the context of globalization and TV mechanism reshuffling, local TV are challenged by not only TV media from home and abroad, but also various other mass media. To rescue local TV, the excavation and development of regional culture has its unique significance. This article focuses on the linking between TV media's locality and modernization, and tries to create local TV's characteristic by cultivating its regional resource.