摘要
采用文献资料综述法、逻辑分析法、归纳法、对比分析法等研究方法,对我国10年足球甲级联赛足球产业现状进行全面的论述,对照足球发达国家的足球产业现状,指出我国足球产业经营开发中存在的问题,并对此提出可行性的合理化建议.
By the method of documentation, logic analysis, generalization and comparative analysis, ten years' football industry is comprehensively discussed. Compared to football industry in the developed countries, the existing problems are pointed out and countermeasures are put forward.
关键词
职业足球俱乐部
足球产业
体育赞助
professional football club
football industry
sports sponsorship