摘要
现代商业的竞争愈来愈激烈,为了在竞争中求生存求发展,连锁经营模式已成为现代商业经营成功的最佳模式之一,其最大优点在于其规模效应。本文主要论述国内连锁超市可以通过企业间的互动性发展、连锁经营体系等经营策略进行整合,使企业在竞争中不断地取得优势。
The competition between modem business is getting more and more drastic. The pattern of chain managment hes already become the best pattern of modern business management, since it has an advantage of scale effect. The essay ex-pounds that China's chain comprations must adjust themselves to survive by means of interacting, managing peinciples and the system of chain corporations' management.
出处
《南京财经大学学报》
2004年第2期33-35,54,共4页
Journal of Nanjing University of Finance and Economics
关键词
连锁企业
互动性
原则
连锁经营体系
整合
chain corporrtions
interaction
principles
the system of chain corporations' management
conformity
