摘要
经济的发展是以残酷的市场竞争为推动力的,这就像运动场上运动成绩的提高总需要经过一场又一场的激烈角逐一样.人们对于运动场上的竞赛,所关注的只是运动员手擎奖杯、怀抱鲜花登上领奖台那一刻的喜悦身影,而对于他们曾经有过怎样艰苦的拚搏似乎并不太留意.只有夺冠者自己,在谈及夺冠的感受时才多半会热泪盈眶……
Zong Qinghou is the CEO of Hangzhou Wahaha Group Co., which is the biggest drink enterprise in China with the fifth largest output in the global drink industry. With the high value of responsibility, Zong is willing to support the healthy development of drink industry. Facing the intense competition of foreign brands, he fulfilled the high aspiration of the national industry with his power of leadership and great ambition. In the drink industry, the new marketing methods emerge with a great variety. Zong used the plainest method to deal with the complex market and gained great achievement. Through the mass production and the R&D of new products, he shortened the distance between the famous brand products and the final consumers. The activation of water market had led a revolution of the concept about drinking water in China.
