企业核心竞争力与管理优势浅析

Analysis of Core Competitive Power and Management Advantage

企业核心竞争力是指企业所拥有的独特能力和优势。企业竞争能力体现在资本、人才、管理、技术、产品、成本、营销网络等方面的优势,其中,管理优势是核心优势,企业的竞争力归根到底是企业的管理优势。企业拥有的核心竞争力是其他各种优势得以发挥作用的联结点,是其可持续发展的根本。企业核心竞争力的培育在于管理者素质,企业核心竞争力的关键在于管理好关键员工,企业核心竞争力的保持离不开战略管理。

The core competitive power means the unique capability and advantage of an enterprise. The competitive power is represented through the advantage of capital, human resource, management, technology, product, cost, marketing network, and etc. Among above, the management advantage is most important. The core competitive power of an enterprise connects all the advantages and ensures the sustainable development. The core competitive power lies on the managers and is retained through strategy management.