论房地产企业如何面对房地产信贷改革

How to Face the Credit Reformation for a Real Estate Enterprise

中国人民银行颁布的《关于进一步加强房地产信贷业务管理的通知》,给房地产行业带来了新的问题和风险。主要表现在金融链条收紧,融资渠道变窄,行业竞争加剧。房地产企业应怎样应对,怎么改革?文章提出了推进金融产品创新拓展融资渠道,把握市场定位和完善行业管理体系等建议。

The enhancement of management of credit for real estate brings new problems and risk to real estate enterprise, such as contraction of financial chain, more hard for financing and keen competition in industry. How do real estate enterprise face these? This paper put forward some suggestions on the promotion of financial production, the development of financing sources, and the improvement of management system of industry.