旅游市场监督博弈分析

A Game Analysis on Tourism Market Supervision

虽然我国旅游业发展迅速 ,国际、国内旅游收入总量大 ,但是旅游企业的效益和整体市场效率却较低 ,旅游供需处在一种低水平的均衡点上。本文以旅行社产品为例 ,从旅游市场低效率的原因入手 ,通过对旅游市场监督博弈及其均衡结果的分析 ,指出只有政府加强市场监督管理 。

Although China's travel industry is developing fast and tourism market is booming, the benefit of tourism corporations and efficiency of the whole tourism market are low. Why? Taking the product of travel agency as example and probing the reasons of it, this paper analyzes the game of supervision and balance results of tourism market and makes a conclusion: only the government makes great efforts to supervise the tourism market and punishes the supervisors who neglect their duties, can the efficiency be raised.