中国体育产业化的影响因素与非均衡战略选择

The factors of Chinese Sports Industrialization and Unequilibrium Strategy Choice

体育产业是第三产业的一个子行业,体育产业具有明显不同的产业特征和要求相应的产业运营机制。对于转型中的中国体育产业化既是一个发展的问题也是一个制度创新的过程。在明确界定体育产业化的概念的基础上,本文提出了体育产业化的影响因素分析框架,并运用该框架分析指出,中国体育产业能够产业化,但中国体育产业化需要采取不平衡的发展战略。

Sports industry is a sub-industry of the third industry, which has different characters and developing rule. In transitional Chinese , sports industry not only is a developing subject ,but also a institution innovation process. On the bases of sport industry industrialization definition, we point that the factor analysis paradigm, based on it, we point that it is possible to industrialization, and unequilibrium strategy is the main choice.