中国民俗中的理财之道

The Way of Managing Financial Affairs in China's Folk Custom

归纳分析中国传统的择吉民俗、财神信仰和禁忌习俗,勾勒出其中所蕴含的经商取财及理财之道的丰富内涵。主要有:以道德规范作为经济行为的最高准则的取财观念;敬天顺时、遵循经济规律的经营观念;以和为贵、和气生财的观念;重视涵养财源、报本返始、不贪不恋、"积富行德"、取予大度的财富观念;讲信义、重然诺、诚实守信的交易原则以及开源节流、有计划、勤俭节约的理财观念等等。这些观念,与近代的经济伦理颇为相似,不仅反映了中国传统社会商业经营的基本特色,并且对于我国现代市场经济秩序之建设,以及具体的做人经商,均不乏启发与借鉴意义。

This paper induces and analyzes Chinese traditional customs such as choosing auspiciousness,belief in wealth and taboos,and works out the rich connotations of its ways of managing financial affairs.Such ideas as making money,managing financial affairs,friendliness in business success,honest exchange and hardworking and thrifty are quite similar to modern economic ethics.They not only reflects the characteristics of Chinese traditional management of commerce but also are useful to build China's modern market economic order.Moreover,to a great degree,they are instructive for people to do business.