摘要
迈克尔·波特提出了总成本领先、差异化和目标集聚的基本竞争战略模型,即企业只有追求总差异化竞争战略才能在市场竞争中取胜。但在追求总差异化竞争战略的同时,无差异化往往通过“可模仿陷阱”使企业坠入泥潭。以博弈论作为分析方法,通过证明企业在追求总差异化的过程中“可模仿陷阱”的必然存在,可以建立起新基本竞争战略模型。
In 1980, based on overall cost leadership, differentiation, and focus, Porter put forward the ba-
sic competitive strategy model that only the firms pursuing overall differentiation can win. Based on game theo-
ry, this paper will establish a 'new basic competitive strategy model' that non-differentiation would make firms
lost by the 'imitability trap' while their pursuing the overall differentiation competitive strategy.
出处
《经济理论与经济管理》
CSSCI
北大核心
2004年第4期41-46,共6页
Economic Theory and Business Management
