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银行卡顾客忠诚的维持机制 被引量:1

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出处 《中国信用卡》 2004年第4期17-23,共7页 China Credit Card
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  • 1蓝荟,黄沛.顾客为什么会转换银行?[J].市场营销导刊,2008,0(1):71-75. 被引量:2
  • 2乔均,蒋昀洁.商业银行个人客户忠诚度评价及实证研究——以商业银行江苏分行为例[J].管理世界,2007,23(7):94-101. 被引量:20
  • 3粟勤.银行客户转换成本与中外资银行之间的市场竞争[J].上海金融,2007(7):72-74. 被引量:2
  • 4De Ruyter, K. , Wetzels, M. , Bloemer, J. , 1998. On the Relationship between Perceived Service Quality, Service Loyalty and Switching Costs, International Journal of Service Industry Management, Vol. 9, No. 5 : 436-453.
  • 5Jones, M. A. , Mothersbaugh, D. L. , Beatty, S. E. , 2002. Why Customers Stay: Measuring the underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes, Journal of Business Research, Vol. 55, No. 6: 441-450.
  • 6Whitten, D., Wakfield, R. L., 2006. Measuring Switching Costs in IT Outsourcing Services, Journal of Strategic Information Systems, Vol. 15, No. 3: 219-248.
  • 7Klemperer, P., 1987. Markets with Consumer Switching Costs, The Quarterly Journal of Economics, Vol. 102, No. 2 : 375-394.
  • 8Kiser, E. K., 2002. Household Switching Behavior at Depository Institutions: Evidence from Survey Data. Finance and economics discussion series, Washington, D. C. : Divisions of Research & Statistics and Monetary Affairs Federal Reserve Board, 44th.
  • 9Long, S. , 2000. A Survey of Online Finance, The Economist, Vol. 355, No. 5 : 20.
  • 10Neven, D.J., 1990. Structural Adjustment in European Retail Banking: Some Views from Industrial Organization, In J. Dermine, ed. , European Banking in the 1990s, Oxford: Blackwell, 153-78.

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