城市家庭休闲食品消费趋势分析

Trend Analysis of Recreation Food

如今越来越多的休闲食品进入市场,人们的生活饮食习惯已不知不觉开始了变化.华通现代市场信息咨询有限公司于2003年8月在北京、上海和广州通过随机电话访问方式进行了一次城市居民饮食习惯和态度调查,揭示了城市居民家庭休闲食品的消费趋势.

With improvement of living standards, food structure of Chinese people is changing from simply having enough food and clothing to leading a relatively comfortable life. In recreation food market, many competitors strive to be the best, but it is can't be neglected that lacking the surging leading brand. The large capacity of market and good prospect, not only brings the limitless business opportunity and rich profit to companies, but also the cruel competition at the same time. It is important to produce the marketable products, according to consumers' characteristic.