谁来捅星巴克的软肋

Expansion Challenge

提起星巴克,很多人就树大拇指.确实,自1986年霍华德@舒尔茨购买并改造星巴克后,历经15年风雨,星巴克从西雅图的一个小公司发展成为一个在全球四大洲拥有5000多家零售店的大型企业,已经成为全球最大的咖啡零售商、咖啡加工厂及著名咖啡品牌.

Starbucks Corp., started out three decades ago as the brainchild of a few coffee aficionados interested in bringing specialty coffees to Seattle-area drinkers. As the world's largest coffee retailer, the Starbucks is an international coffee behemoth with thousands of stores in the United States and 32 other countries where it sells roasted coffee to retail and wholesale outlets. Starbucks now is working to guarantee its supply of quality beans as it plans for continued expansion. When it has said it is only in the springtime of its expansion, Starbucks is facing the challenge of maintaining quality standards as it moves into new markets and needs more coffee to serve its needs.