国产巧克力能否突围

Wizard Way of Domestic Chocolate

我国的巧克力生产至2002年全国总产量已经达到7.6万吨,但人均巧克力年消费能力不足60克,不及西方国家平均消费水平的1%(瑞士是世界巧克力消费量最多的国家,人均年消费10公斤;亚洲的日本、韩国,年人均消费量都在14公斤以上).

Compared American-European market, Chinese chocolate enterprises are not strong in competitive degree, for competitions are less, and development potentiality is enormous. Such a market is undoubtedly an enormous cake, which make western chocolate giant slaver naturally. At present, top 20 of world heavyweight chocolate enterprises have already all entered China. Actually, domestic enterprises have been fallen behind in technology, machinery, funds, so it is different to catch the international degree. The effective way to develop is making package more attractive, enhancing marketing, and developing new products continuously.