高职市场营销专业理论课程体系与教学内容的改革与实践

Transformation of Theory Course System and Teaching Content and its Practice for Marketing Specialty in Higher Vocational Education

课程体系及教学内容的改革是专业教学改革的重点与难点。分析高职市场营销专业理论课程体系及教学内容改革的指导原则 ,构建高职市场营销专业理论课程体系 。

Keystone and rub in transformation of specialty course is course system and teaching content.Analyzing directive principles of theory course system and teaching content transformation for marketing specialty,this paper constructs theory course system,introduces concrete ways and effect of teaching content reform.