高校体育产业发展研究(综述)

Research Into the Development of Sports Industry in Colleges and Universities

综述了高校体育产业开发的主要内容,分析了高校体育产业开发过程中的障碍因素。提出高校体育产业应根据自身的弱点和优势选准项目,做好宣传,坚持薄利多销的价格策略,树立关系营销观念。

It has summarized the main content of the development of sports industry in colleges and universities and made an analysis of the obstacle factors in the process of their development.It has been suggested that the sports industry in colleges and universities should choose items accurately on the basis of their own advantages and disadvantages.It should persist in the price policy of small profits but quick turnover and establish the concept of marketing with relations.