摘要
随着我国加入 WTO和金融市场的进一步开放 ,银行业面临着来自外资银行的激烈竞争。外资银行在客户管理方面已有丰富经验 ,而到目前为止 ,我国在实施客户关系管理方面尚处于起步阶段 ,我国银行业必须尽快转变经营观念 ,加速客户管理的实施 ,以提高自身的竞争力。
With our country's accession to the WTO and the further opening of the financial markets, banking industry is confronting the drastic competition from foreign banks. Foreign banks have abundant experience in Customer Relationship Management (CRM). Up to now, our banks are on their first step in implementing CRM and must change their operation ideas and speed up the construction of CRM to improve competition ability.
关键词
银行企业
客户关系管理
中国
市场竞争力
customer relationship management
banking industry
competition power
