摘要
文章分析了传统市场营销的内涵 ,比较了网络时代市场营销的发展状况与特点 ,论证了网络时代新型的市场营销模式电子商务在营销工作上的优势 ,提出了促进中国电子商务发展的政策建议。
Qualitative analysis on the conception of traditional marketing is made. The development and characteristic of marking in the network ages are pointed out; A new mode of marketing-electronic commerce is demonstrated. Finally, suggestions for promoting Chinese electronic commerce are brought forward.
