摘要
本文分析了营销渠道定义、渠道成员的职能和渠道管理的重点 ,对企业营销渠道的变迁进行了回顾和研究 ,全面论述了当今营销渠道的发展趋势。在此基础上 ,对中国企业营销渠道的构建提出了自己的见解。
The definition of marketing channel, the function of channel member and focal point of channel management are analyzed. The vicissitudes of enterprise marketing channel are reviewed and studied, and the nowadays development trend of marketing channel is expounded. On the basis of that, opinions on the construction of the marketing channel of Chinese enterprise are put forward.
