摘要
在知识经济的社会中 ,占主导地位的将是以创造、传播和应用知识为主的知识型企业。而在企业知识管理的过程中 ,知识营销将起到举足轻重的作用 ,所以知识营销将是市场营销领域一种严格意义上的知识管理活动。本文就什么是知识型企业 ,怎样从知识管理的视角界定知识营销的概念并深入理解其内涵 ,分析知识营销的本质特征 ,以及知识营销的策略和一些知识型企业在知识营销中应注意的问题。
In knowledge economy society, the knowledge-based enterprise is playing a leading role in creating, spreading and applying knowledge. The knowledge marketing plays a predominant role, however, in process of enterprise knowledge management, therefore in the strict sense the knowledge marketing is a kind of the knowledge management activity in the marketing field. The main contents of the thesis are about what is knowledge-based enterprise, how to define the concept of the knowledge marketing from the point of view of the knowledge management, and go deep into comprehend its content, reveal the essential characteristic of the knowledge marketing, analyze how to operate the knowledge marketing, and the noticed problems in knowledge marketing.
