体育消费作为体验经济的特征分析

A Characteristic Analysis of Sports Consumption as Experience Economy

本文以奥运会和世界杯足球赛揭示的体育消费中的体验性事实 ,分析体育消费作为体验经济的基本特征 ,并且以前工业时代向后工业时代过渡中体育消费状况的变化揭示了体验经济的特点。

Taking the experience facts at the Olympic Games and the Soccer World Cup as examples, the author analyzed the basic characteristics of sports consumption as experience economy. Through the description of the changes of sports consumption during the period from earlier industry stage to late industry stage, the author also disclosed the features of experience economy.