摘要
介绍了新经济背景下我国房地产网络营销的兴起和发展,在分析房地产市场网络营销的优势及存在的问题和缺陷的基础上,探讨了提高房地产市场网络营销效益的途径。
This paper introduces the growing up and development of the network marketing of our country's real estate on the background of the new economy, and based on the analysis on the superiorities and existing problems and defects of the network marketing of real estate, this paper probes into the ways of increa sing the benefit of the network marketing of real estate market.
出处
《科技情报开发与经济》
2004年第5期110-112,共3页
Sci-Tech Information Development & Economy
关键词
网络营销
房地产
营销效益
network marketing
real estate
marketing benefit